Branding for Rooted: A plant-based protein with adaptogens.

When designing the brand identity for Rooted, we focused on creating a visual experience that truly connects with the essence of the product. Our goal was to craft a design that felt earthy, trustworthy, and aligned with Rooted's commitment to natural, clean ingredients.

To emphasize the adaptogens and superfoods, we incorporated subtle botanical motifs and natural patterns, bringing attention to their powerful role in supporting mental clarity, emotional balance, and overall wellness. Each detail is meant to communicate the harmony between nature and science, making Rooted not just a product, but a lifestyle that nourishes both body and mind.